There is no surprise that after a successful season and launch of his first signature shoe, Under Armour is locking up reigning NBA MVP Stephen Curry. The sports apparel brand extended their deal with Curry through 2024. With the announcement, Under Armour’s stock price hit an a... Read More
With the NFL schedule underway, companies are cashing in on the in-season marketability of the league’s stars. One such ad could be caught across social media this weekend with new Seattle Seahawks tight end Jimmy Graham staring in a spot for Powerade. The commercial was part of Power... Read More
This weekend will probably be one Boston Red Sox designated hitter David Ortiz remembers for a long time. Even with the Red Sox long removed from postseason contention, Ortiz was able to give his longtime fans a September thrill. He hit two homeruns on Saturday against the Tampa Bay R... Read More
One of the coolest stories of the NFL preseason involved San Francisco 49ers new running back Jarryd Hayne. Despite spending an entire career in the Australian National Rugby League, Hayne impressed on the football field and found a home on the 53-man roster. His amazing accomplishmen... Read More
Odell Beckham Jr. took the NFL by storm during his rookie season. Similarly this summer, he has dominated the endorsement circuit. Beckham Jr. latest venture is becoming the newest hair ambassador for Head & Shoulders. Despite being new to the scene, the New York Giants wide recei... Read More
There is no denying Carlos Correa’s impact on baseball and the Houston Astros despite not even being three months in to his major league career. Correa has started to cash in on his great marketing potential off the field as well. This week, the trading card company Topps signed the A... Read More
Whether they make the postseason or not, there is no question that this year has been a coming out party for the New York Mets. Ace pitcher Matt Harvey is back healthy and has been at the center of hoopla. With a few years of name recognition in the country’s top TV market under... Read More
There have been a wave of Canadian basketball players in recent years. With basketball pride at an all-time high in the country, Canadian-based bank BMO inked three natives playing in the NBA and the Toronto Raptors top star to endorsement deals. The Milwaukee Bucks’ Tyler Ennis... Read More