Sometimes an athlete does not even have to say much to be a commercial hit.  That is certainly the case for one of the NFL’s top running backs, the Seattle Seahawks’ Marshawn Lynch. Despite his low-key demeanor and notorious media sessions, Lynch is one of the league’s top... Read More

One of the ads that have caught the eyes of football fans through the early weeks of the NFL season is the new Subway spot featuring Tennessee Titans rookie quarterback Marcus Mariota.  Mariota has parlayed a tremendous college career, squeaky-clean image, and solid start for the Titans into va... Read More

After a championship run, off field opportunities often flood in for many athletes.  There has been no shortage of wide-ranging offers for members of the World Cup champion U.S. women’s national soccer team. Final match hero Carli Lloyd has been the beneficiary of a lion’s share... Read More

Dirk Nowitzki’s standout basketball career has certainly made him a favorite worldwide.  International brands have at times cashed in on Nowitzki’s popularity as well throughout the years. The German has re-upped one of those endorsement partnerships with ING-DiBa bank.  Now... Read More

Gamers rushing to the stores on Tuesday to pick up copies of FIFA 16 were greeted by familiar faces on the cover.  On the U.S. edition, international star Messi was joined by American women’s soccer standout Alex Morgan. Morgan’s inclusion on the cover is groundbreaking for a gam... Read More

With his whit and affable personality flashing weekly on the HBO series Hard Knocks, Houston Texans defensive end J.J. Watt stole the show this preseason.  The endorsements also keep filing in one of the NFL’s most dominant players on the field. Watt has a new partnership with the Dall... Read More

It’s not often that the backup quarterback gets the opportunity to bask in the spotlight.  New Orleans Saints second stringer Luke McCown got his opportunity to shine last Thursday night with an ad spot that ran during the season opener. McCown was featured in a commercial for Verizon.... Read More

There is no surprise that after a successful season and launch of his first signature shoe, Under Armour is locking up reigning NBA MVP Stephen Curry.  The sports apparel brand extended their deal with Curry through 2024.  With the announcement, Under Armour’s stock price hit an a... Read More

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