There is no denying Carlos Correa’s impact on baseball and the Houston Astros despite not even being three months in to his major league career. Correa has started to cash in on his great marketing potential off the field as well. This week, the trading card company Topps signed the A... Read More
Whether they make the postseason or not, there is no question that this year has been a coming out party for the New York Mets. Ace pitcher Matt Harvey is back healthy and has been at the center of hoopla. With a few years of name recognition in the country’s top TV market under... Read More
There have been a wave of Canadian basketball players in recent years. With basketball pride at an all-time high in the country, Canadian-based bank BMO inked three natives playing in the NBA and the Toronto Raptors top star to endorsement deals. The Milwaukee Bucks’ Tyler Ennis... Read More
With the NFL almost ready to kick off again, there is no shortage of companies looking to gain exposure through partnerships with the league’s stars. One such pact exists between sports apparel company PUMA and New England Patriots wide receiver Julian Edelman. Edelman recently had a... Read More
The marketing power of mixed martial arts star Ronda Rousey only continues to grow. Rousey recently finalized a deal to become the face of Carl’s Jr. The burger chain will be rolling out spots featuring the UFC fighter in the coming weeks. Carl’s Jr.’s ads have featu... Read More
In the sports apparel world, there is not a hotter brand than Under Armour. They have added to their wave of publicity by bringing Dallas Cowboys quarterback Tony Romo on as their latest endorser. Fellow quarterbacks Cam Newton and Tom Brady are also Under Armour athletes. Additionall... Read More
New Miami Dolphins wide receiver DeVante Parker might not be the first name that comes to mind when you think about athlete endorsers. However, the 14th overall pick in May’s NFL Draft is among the top rookies when it comes to earnings off the field. The Louisville Courier-Journal chr... Read More
A season with Peyton Manning can do wonders for a wide receiver’s career. That first year with Manning and the Denver Broncos has apparently raised the profile of Emmanuel Sanders off the field as well. Sanders inked a one-year endorsement deal with global communications company Centu... Read More