There is no question that Marcus Mariota is the most popular athlete in Hawaii these days. Mariota’s broad appeal has resulted in another company on the island inking him to an endorsement deal. Just two months after he started a partnership with First Hawaiian Bank, the new Tennessee... Read More
Some organizations got a lead on the exploding popularity that would follow the U.S. women’s national team following the World Cup. The Milk Processor Education Program was one such group that got a head start tabbing Kelley O’Hara to star in their BUILT WITH CHOCOLATE MILK campaig... Read More
During the latest evolution of Under Armour, the fast-rising company has pursued some of the most unique sports personalities to endorse their products. Ballet dancer Misty Copeland is no exception. With Copeland now being the first African-American woman to be named Principal Dancer... Read More
Last night, U.S. women’s national team player Carli Lloyd had a moment that seemed written by Hollywood. Lloyd became just the second player in World Cup history to score three goals in a final. More impressively, those three put-ins all occurred within the first 16 minutes of action,... Read More
Seattle Mariners ace Felix Hernandez has long been one of the best pitchers in baseball. On Monday, Kinesio Holding Corporation announced that Hernandez is their first North American athlete endorser. He will be representing Kinesio Tex Classic and Kinesio Pre-Cuts therapeutic tape. T... Read More
Underwear companies have been snatching up athletes recently as product endorsers. One of the latest is Cleveland Cavaliers star Kyrie Irving, who inked a deal with PSD underwear. Irving will be developing his own underwear line as part of the agreement. He will also be involved in th... Read More
After last night’s NBA Draft, former Wisconsin star Frank Kaminsky is one of the newest members of the Charlotte Hornets. This week, Kaminsky also got into the endorsement game with the release of his first ads for the department store chain, JCPenney. The #FrankChanged campaign featu... Read More
Following an NBA title run, the Golden State Warriors’ electrifying duo known as The Splash Brothers is expected to have a busy offseason. Stephen Curry and Klay Thompson have already gotten into the publicity game, starring in a promotional ad for the upcoming Minions mov... Read More