Last night, U.S. women’s national team player Carli Lloyd had a moment that seemed written by Hollywood. Lloyd became just the second player in World Cup history to score three goals in a final. More impressively, those three put-ins all occurred within the first 16 minutes of action,... Read More
Seattle Mariners ace Felix Hernandez has long been one of the best pitchers in baseball. On Monday, Kinesio Holding Corporation announced that Hernandez is their first North American athlete endorser. He will be representing Kinesio Tex Classic and Kinesio Pre-Cuts therapeutic tape. T... Read More
Underwear companies have been snatching up athletes recently as product endorsers. One of the latest is Cleveland Cavaliers star Kyrie Irving, who inked a deal with PSD underwear. Irving will be developing his own underwear line as part of the agreement. He will also be involved in th... Read More
After last night’s NBA Draft, former Wisconsin star Frank Kaminsky is one of the newest members of the Charlotte Hornets. This week, Kaminsky also got into the endorsement game with the release of his first ads for the department store chain, JCPenney. The #FrankChanged campaign featu... Read More
Following an NBA title run, the Golden State Warriors’ electrifying duo known as The Splash Brothers is expected to have a busy offseason. Stephen Curry and Klay Thompson have already gotten into the publicity game, starring in a promotional ad for the upcoming Minions mov... Read More
It is no surprise that with winning comes even greater publicity. This certainly holds true with the two stars of the Stanley Cup winning Chicago Blackhawks, Patrick Kane and Jonathan Toews. EA Sports is hoping to capitalize off the popularity of the two players by naming them as the next c... Read More
Despite playing a year professionally in China instead of lacing it up for a freshman season at one of America’s college powers, point guard Emmanuel Mudiay’s NBA Draft stock and marketability appear unaffected. The almost certain lottery pick will star in a series of commercials f... Read More
One of the world’s most marketable athletes is adding to his endorsement portfolio. Miami Heat star Dwyane Wade has signed on to rep the underwear company, Naked. Wade will be in an ad campaign this summer, titled “Role Models”. He will also have a signature li... Read More