The marketing power of mixed martial arts star Ronda Rousey only continues to grow.  Rousey recently finalized a deal to become the face of Carl’s Jr. The burger chain will be rolling out spots featuring the UFC fighter in the coming weeks.  Carl’s Jr.’s ads have featu... Read More

In the sports apparel world, there is not a hotter brand than Under Armour.  They have added to their wave of publicity by bringing Dallas Cowboys quarterback Tony Romo on as their latest endorser. Fellow quarterbacks Cam Newton and Tom Brady are also Under Armour athletes.  Additionall... Read More

New Miami Dolphins wide receiver DeVante Parker might not be the first name that comes to mind when you think about athlete endorsers.  However, the 14th overall pick in May’s NFL Draft is among the top rookies when it comes to earnings off the field. The Louisville Courier-Journal chr... Read More

A season with Peyton Manning can do wonders for a wide receiver’s career.  That first year with Manning and the Denver Broncos has apparently raised the profile of Emmanuel Sanders off the field as well. Sanders inked a one-year endorsement deal with global communications company Centu... Read More

There is no question that Marcus Mariota is the most popular athlete in Hawaii these days.  Mariota’s broad appeal has resulted in another company on the island inking him to an endorsement deal. Just two months after he started a partnership with First Hawaiian Bank, the new Tennessee... Read More

Some organizations got a lead on the exploding popularity that would follow the U.S. women’s national team following the World Cup.  The Milk Processor Education Program was one such group that got a head start tabbing Kelley O’Hara to star in their BUILT WITH CHOCOLATE MILK campaig... Read More

During the latest evolution of Under Armour, the fast-rising company has pursued some of the most unique sports personalities to endorse their products.  Ballet dancer Misty Copeland is no exception.  With Copeland now being the first African-American woman to be named Principal Dancer... Read More

Last night, U.S. women’s national team player Carli Lloyd had a moment that seemed written by Hollywood.  Lloyd became just the second player in World Cup history to score three goals in a final. More impressively, those three put-ins all occurred within the first 16 minutes of action,... Read More

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