United States national team goalkeeper Tim Howard vaulted to sports superstardom across the country during the 2014 World Cup. As one of the most well-known American soccer players, he has had significant endorsement opportunities. The latest is with Swiss watchmaker, Tag Heuer. Howard is a... Read More
Boston Celtics rookie Jayson Tatum maintains a strong connection with his hometown of St. Louis, Missouri. Likewise, the city always embraces their homegrown sports stars. That mutual affection made Tatum's new endorsement deal with St. Louis-based chain, Imo's Pizza, a no brainer.... Read More
U.S. women's national soccer team member Ashlyn Harris recently picked up an interesting distinction. She is the first female brand ambassador in Umbro history. The soccer brand released their first campaign with Harris. It was shot in her hometown of Cocoa Beach, Florida and showe... Read More
As someone who grew up in North Dakota and is one of the state's favorite sports stars, Philadelphia Eagles quarterback Carson Wentz knows a thing or two about the outdoors. The hunting apparel and supplies company, Sitka Gear, has capitalized off this background and signed Wentz to an endorseme... Read More
While most of the standouts from his NBA Draft class have already inked lucrative shoe and apparel endorsement deals, Dennis Smith Jr. decided to wait and weigh his options. It paid off for Smith when he agreed to a partnership with Under Armour this week. Under Armour plans to immediately make h... Read More
Oakland Raiders defensive standout Khalil Mack has an emerging profile as one of the league's top young stars. He capitalized off that this week, signing an endorsement deal with Mack Trucks. Certainly, the truck company will look to do a play on words with Mack's name in the advertising... Read More
T.J. Watt followed in his family's footsteps by being drafted into the NFL this spring. He is also keeping in step with brothers J.J. and Derek by signing an endorsement deal with Reebok. Watt will be promoting Reebok's training shoe and clothing line. His brother, J.J., is releasin... Read More
After a breakout 2016 campaign, London-born Miami Dolphins running back Jay Ajayi has great pull as an international marketing force for the NFL. He is the newest brand ambassador for New Era. Ajayi will specifically represent New Era across Europe, the Middle East and Asia. He is working w... Read More