Adidas is continuing to grow their profile in the sport of hockey. They are currently in the first year of a seven-year agreement to be the sole jersey provider for the NHL. They have continued to snatch up stars from the sports to reinforce their presence in the sport. Their latest endorse... Read More
Companies are ramping up their marketing efforts around athletes expected to star in the upcoming Winter Olympics. One of those standouts is American speedskater J.R. Celski. Celski has agreed to an endorsement deal with the high protein milkshake brand, Core Power. He will be the star of t... Read More
Utah Jazz point guard Ricky Rubio is getting into the scooter business. SKULLY Technologies has enlisted him as a brand ambassador for their Torrot brand. Torrot offers a line of zero-emissions electric interconnected motorbikes and bicycles. The Spanish company hopes to use Rubio's not... Read More
One of the leading companies in the world in sleep innovation is partnering with a legend of surfing. Laird Hamilton is the newest brand ambassador for SleepScore. Hamilton will be promoting SleepScore's ability to impact well-being through sleep and rest. He will talk about the impact... Read More
Puma has a new athlete to headline their efforts to be a leading sports apparel brand in North America. American soccer star Jozy Altidore has signed a new endorsement deal with the brand. Puma will use Altidore in advertising for their soccer footwear and other soccer products. He was spor... Read More
The marketing opportunities are going to start flooding in for New York Yankees star slugger Aaron Judge. Pepsi is the latest company to get into business with the American League Rookie of the Year. Judge is the newest national spokesman for the beverage company. Pepsi will make a major pu... Read More
The reigning NCAA Golfer of the Year has an endorsement portfolio to go with his newfound status as a professional. Sam Burns has agreed to deals with Callaway and Adidas. Callaway has signed Burns to a 14-club equipment deal. In competition, he is playing a GBB Epic driver and fairway wood... Read More
PGA Tour professional Wesley Bryan has a new endorsement partner to go with his rising status in the golf world. He is now a brand ambassador for the mobile golf technology company, 18Birdies. As part of the deal, Bryan will wear the 18Birdies logo on his apparel. He will post "Live Rounds&q... Read More