As he jumps into his career as a pro golfer, 2015 U.S. Amateur champion Bryson DeChambeau has picked up another endorsement deal. The top talent's new sponsor is cybersecurity company Cylance. Cylance said in a release that they value DeChambeau's analytical approach to t... Read More
Marketers are certainly taking notice of the standout early season play from Philadelphia Eagles quarterback Carson Wentz. He recently agreed to an endorsement deal with Sanford Health. Sanford Health is one of the nation's largest health systems and it is headquartered in the Dak... Read More
While Washington Redskins quarterback Kirk Cousins has become a big draw in the D.C. metroplex. Virginia Tire & Auto is the latest company to sign him to an endorsement deal. As part of the pact, Cousins is going to be featured in radio and print ads as well as in-store marketing.  ... Read More
The marketing power of New York Yankees legend Mariano Rivera remains viable even several years removed from his playing career. He has a new deal as a brand ambassador for performance insole manufacturer OrthoLite. Rivera will collaborate with OrthoLite on a variety of initiativ... Read More
Generali Deutschland AG has signed the top female tennis player in the world to an endorsement deal. Angelique Kerber is the new brand ambassador for Generali Vitality. Gernali Vitality is a new health and wellness behavioral program that launched July 1st. They are helping the... Read More
One of the top stars of the Olympics has her first post-Games endorsement deal. American gymnast Simone BIles has a new partnership with Mattress Firm. The BIles pact is a multiyear agreement. Mattress Firm is the largest company of its kind, with over 3,500 stores spread across... Read More
One of the top IndyCar drivers is locked in on a longterm sponsorship deal. Ryan Hunter-Reay has extended his contract with Andretti Autosport and express mailing company DHL through 2020. DHL has worked with Hunter-Reay since 2011. He will continue to perform different functions for them a... Read More
Indy Car driver Alexander Rossi is one of America's newest racing stars. Tag Heuer hopes to leverage his new popularity by signing him to be their latest brand ambassador. The iconic watchmaker sees Rossi as a perfect fit for their "Don't Crack Under Pressure" compan... Read More