Performance Health has named top Olympic skier Lindsey Vonn their newest brand ambassador. She will represent their product TheraBrand, a leader in elastic resistance, rehab and exercise products. Vonn has been a frequent user of TheraBrand while recovering from injuries and training during... Read More
The Kentucky Derby week brings the horse racing industry its greatest level of visibility each year. That is something accomplished jockey Victor Espinoza has benefited from regularly. In advance of Saturday's Derby, Espinoza signed an endorsement deal with Sketchers. The branding for t... Read More
Even at 35-years-old, Roger Federer remains on top of his tennis game. He continues to be one of the most marketable athletes in the world as well. Federer's latest endorsement deal comes via the world's largest pasta company, Barilla Group. The partnership is expected to extend bey... Read More
After a banner rookie campaign, it is no surprise that big brands want to be in business with Dallas Cowboys quarterback Dak Prescott. On Friday, he went to Twitter to announce a new partnership with PepsiCo. Specifically, Prescott will be endorsing Pepsi and Tostitos. PepsiCo's subsidi... Read More
It has been a busy week for new Los Angeles Chargers offensive lineman Forrest Lamp. The first major news item of the week involving Lamp was his new endorsement deal with Lamps Plus. Lamps Plus is the largest specialty lighting retailer in the U.S. They are using the uniqueness of the standout o... Read More
Time and time again, names have proven to open the door for unique endorsement opportunities. Former Michigan tight end and NFL Draft hopeful Jake Butt has been able to convert in the same way off his namesake. Proctor & Gamble brand, Charmin, is now working with Butt. They delivered a... Read More
When talking about the future of American women's soccer, there may be no name better to know than Rose Lavelle. New Balance has taken notice of the rising star, signing her to an endorsement contract on Thursday. As part of the multiyear agreement, Lavelle will wear New Balance Furonv2... Read More
The analytics operation SAP has landed a big athlete endorser. The number one-ranked women's tennis singles player in the world, Angelique Kerber, has signed on as their newest brand ambassador. Kerber was an early adopter of SAP's Tennis Analytics for Coaches. She often uses the SA... Read More