One of the most marketable stars on the LPGA Tour has a new endorsement partner. Golfer Lexi Thompson has agreed to a new deal with Bridgestone Golf. As part of the multiyear agreement, Thompson will play Bridgestone's line of golf balls. She has already been using the Bridgestone B330-... Read More
Brands are starting to take notice of rising American tennis star CiCi Bellis. Last week, she agreed to an endorsement deal with the nutritional supplements company, AdvoCare. Bellis will make several appearances for the brand as part of the agreement. She will also be featured in AdvoCare&... Read More
Washington Capitals forward T.J. Oshie is one of the city's most beloved sports stars. Recognizing his popularity in the area, Ledo Pizza signed him to an endorsement deal on Wednesday. The local chain already has similar partnerships with Capitals players Alex Ovechkin and Tom Wilson.... Read More
Tennis players are not often associated with ice cream. That is changing with top player Grigor Dimitrov who recently agreed to become a global ambassador for Haagen-Dazs. Dimitrov is promoting the brand on his social media accounts. He also served up some ice cream to fans at Melbourne Par... Read More
Several athletes hoping to leave a mark on this year's Winter Olympics have been snapping up sponsors. Olympic freeskier Bobby Brown is no exception, agreeing to an endorsement deal with Great Clips last week. Brown will be encouraging sign-ups for Great Clips' Online Check-In app. He wil... Read More
PGA Tour standout K.J. Choi has a new equipment sponsor. The tour veteran will be using PING during the 2017-18 season. As part of the deal, Choi has to carry at least 13 PING clubs in his bag and sport a company logo on the side of his hat and on his golf bag. He debuted with PING thi... Read More
As heavyweight champion, Stipe Miocic is on top of the UFC world and now endorsement opportunities are starting to follow. The Mexican beer brand, Modelo Especial has agreed to a partnership with the fighter. Miocic is the first mixed martial arts competitor to come to a deal with Modelo. T... Read More
One standout from the world of motorsports is working on his post-racing transition. As part of the next step in his involvement with racing, Scott Pruett will remain as a brand ambassador for Lexus. Pruett will be a brand advocate for Lexus and also help with product testing and developmen... Read More