Core Power is getting ahead of the buzz that 18-year-old gynast Simone Biles is bound to generate this summer at the Olympics in Rio de Janeiro, Brazil. The protein drink company has inked Biles to an endorsement deal. She will be appearing in an "Everyday Awesome"nation... Read More
Even at 56 years old, tennis legend John McEnroe remains extremely marketable. Racket maker Head is the latest company to get into the McEnroe business. Starting this season, he will play with the rackets on the ATP Champions Tour. McEnroe's pact with Head is a multi-year agreemen... Read More
The passenger railway TGV Lyria has signed a big name to represent them. World number four ranked men's tennis singles player Stan Wawrinka inked an endorsement pact with the company that shuttles people between France and Switzerland. The Swiss native holds a great deal of r... Read More
As the only American men's tennis player ranked in the top 20 in the world, John Isner still carries quite a bit of marketability. Fila scooped Isner up this week, signing him to a multiyear endorsement deal. Isner is probably the biggest name on Fila's roster that includes s... Read More
Fresh off victory in a 2015 major championship, Zach Johnson will be sporting some new clubs in his bag in 2016. Johnson leads a group of eight golfers who have signed up with the upstart company Parsons Xtreme Golf. PXG was started in September 2014 by GoDaddy.com founder Bob P... Read More
Philadelphia Eagles running back Darren Sproles has made a career out of proving people wrong who underestimated him because of his size. Sproles has been one of the NFL's most exciting players over the years and has become a fan favorite. That popularity led into Sproles' recent &q... Read More
As Golden State Warriors star Stephen Curry looks poised to win his second NBA MVP award in a row, his marketing appeal continues to grow. Last week, Curry signed a three-year deal to become a new commercial face of Brita. The water filtration company has never had an athlete endorser... Read More
UFC interim featherweight champion Conor McGregor is preparing for the biggest bout of his career this week. In advance, the memorabilia company Fanatics is hopping on McGregor’s growing popularity. Fanatics has signed the fighter to an exclusive autographs deal. They will sell... Read More