When you play in Los Angeles, opportunities off the field are sure to find you. Dodgers outfielder Joc Pederson is certainly capable of taking in an endorsement haul independant of Hollywood's bright lights, but it has not hurt either. Pederson was announced on Tuesday as a brand... Read More
Gennady Golovkin now has an endorsement deal that fits his lofty status near the top of the boxing world. This week, he signed a multi-year deal with Jordan Brand. It is a full marketing agreement for Golovkin. That means that Jordan will develop an entire image around him... Read More
Matt Fitzpatrick is one of the rising names in the golf world. It can be said that Hole19 is on a simliar tradjectory in the golf app space. That made the duo a perfect pairing to team up. Last week, Fitzpatrick was announced as Hole 19's first brand ambassador.... Read More
After a banner week at the Masters, 22-year-old Bryson DeChambeau is turning pro, starting at this weekend's RBC Heritage. With his decision comes the lucrative opportunity of endorsement deals. DeChambeau's first agreement is with Cobra Puma Golf. He will start his career pla... Read More
Amazon enlisted the help of two NBA TV broadcasters to promote their hands-free home speaker Echo during the NCAA Tournament. Basketball greats Grant Hill and Steve Smith appeared in a successful ad campaign for Amazon Echo. The spot titled "Seven Steps" features Hill chastising S... Read More
AT&T used social media platforms to build brand awareness during this most recent NCAA Tournament. One of the stars of their campaign was no other than newly-minted Basketball Hall of Famer Shaquille O'Neal. The initiative drew over a million viewers on Snapchat alone. Twitter... Read More
There were several marketing campaigns that were successful being centered around this year's NCAA Tournament. One such iniatiive featured NBA legend Charles Barkley on behalf of Capital One. Capital One teamed Barkley with actor Samuel L. Jackson and director Spike Lee in the sp... Read More
Under garmet company Jockey had a natural tie-in to San Diego Chargers running back Melvin Gordon when they made him their latest brand ambassador in January. He great up in Kenosha, Wisconsin where Jockey is headquartered. That made Kenosha a perfect place for Gordon to make his firs... Read More