During NFL Draft week, several coroporations snatched up athletes to various endorsement deals. One of the more interesting moves of the week came from New Era. The hat company agreed to a deal with Jaylon Smith prior to the draft despite the likelihood that he may not even play in 20... Read More
Friday was a day that was a long-time in the making for former Alabama running back Derrick Henry. The workhorse back heard his name called in the NFL Draft after being a second round pick of the Tennessee Titans. While getting selected by an NFL team was a big step, Henry had already been... Read More
The Buffalo Bills were ecstatic to get Shaq Lawson last night at 19th overall in the first round of the NFL Draft. New Era was similarly excited earlier in the week when they inked the former Clemson defensive end to an endorsement deal. Lawson was one of two NFL Draft prospects who became... Read More
Former Ohio State defensive lineman Joey Bosa was the big winner last night's NFL Draft. After the top two quarterbacks came off the board, he was the third overal pick of the San Diego Chargers. Bosa had already been cleaning up during the week, the biggest evidence of which is a... Read More
Nike made a big bet that former Ohio State Buckeyes running back Ezekiel Elliott would be a high first round draft pick. They signed him to an endorsement deal this week. Once Elliott was selected fourth overall by the Dallas Cowboys, Nike had a new marquee athlete tied to one o... Read More
As sponsors rush to lock up athlete endorsers for this summer's Olympics, The J.M. Smucker Company has unveiled a list of seven Team USA athletes they are partnering with. Highlighting that roster is returning "Fierce Five" gymnast Aly Raisman. The athletes will pro... Read More
Ontario-based chain Pizza Nova is in their third year of being the Official Pizza of the Toronto Blue Jays. As a result, it only made sense for them to expand their ties with the franchise by reeling in a top athlete endorser. Blue Jays All-Star third baseman Josh Donaldson fit the b... Read More
Trevor Story has exploded onto the baseball scene as a rookie with the Colorado Rockies. Topps is taking advantage of his popularity announcing an exclusive memorabilia deal with the shortstop. Story is signing items with Topps Authentics. Fans can now participate in a pre-sale... Read More