Coming off one of the greatest victories of his career, reigning Wimbledon champion Andy Murray is a man in high-demand.  The Scottish-born tennis star inked a new endorsement deal this week with a company based in his home country. Murray has partnered with the Digital Health & Care Ins... Read More

Visa is tapping into the popularity of Team USA athletes with just a few weeks to go until the Olympics begin.  They have launched a spot featuring standout beach volleyball star Kerri Walsh Jennings and a newcomer to the track and field scene, English Gardner.  Visa is using the c... Read More

There is no question that many companies actively seek to be aligned with WWE superstar John Cena.  His latest venture with Hefty trash bags is certainly unique. Cena is starring in a commercial campaign that brings back the classic 1980's "Hefty! Hefty! Hefty!" chant.  Th... Read More

It is quite a time to be Nigerian soccer star Odion Ighalo.  Ighalo is a main fixture for the English club Watford and now he has a new endorsement deal to boast as well.  MultiChoice Nigeria has signed Ighalo to be their newest brand ambassador.  Multichoice is a leading video ent... Read More

Boston Red Sox outfielder Mookie Betts has been one of baseball's best success stories this season.  His bat provider, Axe Bat, can take at least some of the credit for his star taking off.  Last week, they entered into a multiyear endorsement partnership with Betts.  He is the... Read More

Challenger golf brand Parsons Xtreme Golf has a new high profile name associated with their brand.  Major winner Charl Schwartzel has signed an endorsement deal with the company that becomes effective this week at The Open Championship. Schwartzel will use several PXG clubs this week at the... Read More

Colombian soccer star James Rodriguez may be building a whole new career as a result of his new endeavor off the pitch.  He is one of the faces of Calvin Klein's new fall ad campaign. He is the one athlete that is part of the fashion brand's 2016 #MyCalvins global campaign.  In... Read More

WNBA rookie standout Rachel Banham already has her second endorsement deal and a new commercial to boot.  Last month, she agreed to the partnership wtih BiPro USA. BiPro USA is a company that provides whey protein products.  Banham started using their powders and protein water... Read More

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