Olympic swimming champion Ryan Lochte has a new swimwear endorsement. In recent months, he has been picking up several deals and will now be working with TYR Sport.  They will debut the partnership in TYR's new campaign, "Just Let Me Work." The spots will showcase what motivate... Read More

14-time major winner Tiger Woods is playing a new set of clubs on his comeback tour. After Nike folded their golf business, many were forced to find new equipment.  While Woods will still be strongly identified with Nike, he will also be working with TaylorMade. He began playing the clubs th... Read More

The wellness lifestyle company Philip Stein has partnered with Olympic track star Christian Taylor. As their newest brand ambassador, he will help raise awareness about the benefits of Natural Frequency Technology.  Taylor first learned about the brand from another athlete and used it in his... Read More

Detroit Pistons center Andre Drummond is partnering with an iconic Michigan chain. He is the first-ever brand ambassador for the Flint-based Halo Burger.  Drummond will promote the brand and also take part in several community initiatives. This spring, Halo Burger will also unveil a signatur... Read More

After last year's breakout season, companies have been lining up to partner with golf phenom Brooke Henderson. She signed her latest endorsement deal this week with Canada's top golf retailer.  Henderson agreed to a three-year pact with Golf Town. The brand's logo will be promine... Read More

Even though the Dallas Cowboys season was ended with playoff defeat this weekend, the future is still bright for rookie quarterback Dak Prescott. Beats by Dre have also bought in, signing him to an endorsement deal last week.  Prescott joins other high-profile athletes who endorse the headph... Read More

PGA Tour pro William McGirt has a new unique endorsement deal. He has a two-year deal with the law firm, Cozen O'Connor. As part of the agreement, McGirt will wear the Cozen logo on his left chest. The partnership started two weeks ago at the SBS Tournament of Champions in Hawaii.  Mc... Read More

Atlanta Braves shortstop Dansby Swanson is one of brightest rising stars. Companies have started to take notice and last week he agreed to an endorsement deal with New Era.  Several major baseball standouts have agreements with New Era. In addition to Swanson, they also made pacts with fello... Read More

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