One of the world’s most marketable athletes is adding to his endorsement portfolio. Miami Heat star Dwyane Wade has signed on to rep the underwear company, Naked. Wade will be in an ad campaign this summer, titled “Role Models”. He will also have a signature li... Read More
Winning a championship in sports raises the notoriety and marketability of most of the players on those teams. After capturing their third Stanley Cup in six years, that has certainly rang true in a hockey-crazed city for members of the Chicago Blackhawks. Blackhawks players have been... Read More
Last week with the NBA Finals in full gear, the Golden State Warriors Basketball Camp was also in action in Napa. WNBA legend Ruthie Bolton was the headliner for the week-long event at Justin-Siena’s Clark Gym. There were 110 children ages 7-15 that participated in the camp. Eac... Read More
Swimmer Missy Franklin has been in the public spotlight for some time, but she is just starting to get to cash in on that acclaim now. After turning professional in March, Franklin will race in her first pro event this weekend at the Arena Pro Swim Series Santa Clara. With her collegiate ca... Read More
Even entering the Women’s World Cup recovering from injury could not hold down the marketing power of Alex Morgan. Morgan has been featured everywhere during the early stages of the international competition, including in an ad campaign for Nationwide Insurance. A spot has been runnin... Read More
After a new logo reveal sparked plenty of conversation, the Los Angeles Clippers sent some of their biggest names out into the public to spread awareness about the rebranding Thursday. Head coach and President of Basketball Operations Doc Rivers bought lunch and handed out shirts to fans at... Read More
The hockey community around Acadia University is in for a special treat Thursday night. Hockey Hall of Famer Ray Bourque is the keynote speaker for the 18th annual Acadia Axeman Celebrity Hockey Dinner held at the school in Nova Scotia. The event will specifically be at Andrew H. McCain Are... Read More
Gymnast Kacy Catanzaro essentially gained folk hero status after her performance last year on the NBC show American Ninja Warrior. Catanzaro’s name is now synonymous with defying odds, a quality Fairfield Inn & Suites played into with their ad campaign. In the #StayAmazing spot, C... Read More
Utilityman Brock Holt may not know which position he is going to play on any given day for the Boston Red Sox, but that has not prevented him from accomplishing some impressive feats. Holt’s latest was hitting for the cycle on Tuesday in a win over the Atlanta Braves. In doing so, he... Read More