There were several marketing campaigns that were successful being centered around this year's NCAA Tournament. One such iniatiive featured NBA legend Charles Barkley on behalf of Capital One. Capital One teamed Barkley with actor Samuel L. Jackson and director Spike Lee in the sp... Read More
On Saturday, longtime NFL cornerback Charles Tillman is heading back to where he started his legacy in football. Tillman will be promoting his book, "The Middle School Rules of Charles 'Peanut' Tillman: Real Life, Real Lessons, Real Inspiration", in Lafayette, Louisiana. &nbs... Read More
Next weekend, Dayton, Ohio's new Rip Rap Roadhouse is enlisting the help of the one of the state's all-time great sports stars for their grand opening. On Saturday, legendary Cincinnati Reds player Pete Rose will take part in the festivities. Events will begin with a $200... Read More
Under garmet company Jockey had a natural tie-in to San Diego Chargers running back Melvin Gordon when they made him their latest brand ambassador in January. He great up in Kenosha, Wisconsin where Jockey is headquartered. That made Kenosha a perfect place for Gordon to make his firs... Read More
There are not many if any more entertaining speakers from the world of sports than Basketball Hall of Famer Bill Walton. Walton will bring his gift of words to the graduates of New England Tech. NEIT's commencement will be held May 1st at 11 a.m. at the Rhode Island Convention Ce... Read More
On Thursday, ex-NFL player Ray McElroy was able to share some of the insights on life that he has learned off the football field. He was the featured speaker at the Community Leaders Breakfast in Decator, Ill. McElroy spoke at the Decator Convention Center for the event that ran from... Read More
When interntional soccer star Cristiano Ronaldo works with your company, you know you must be doing something right. That has to be the feeling trading firm XTrade had as they signed him to an endorsement deal this week. XTrade puts investment power in the hands of the consumer by... Read More
Masters week is upon us and Nike is rolling out an ad campaign centered around one of their top athlete endorsers. As golfer Rory McIlroy goes for his first green jacket, he certainly has the marketing power of "the swoosh" backing him off the course. The spot titled "... Read More
Ex-New York Mets pitcher Ron Darling has plenty of stories to tell from his baseball career. He most recently wrote a book centered around one of the most interesting teams he ever played for, the 1986 World Series champion Mets. Today, Darling is signing copies of "Game, 7 1986: Failu... Read More