New York Knicks superstar Carmelo Anthony is joining with Macy's and Nickelodeon on a most unique partnership. They are introducing a boys apparel and accessories line inspired by Teenage Mutant Ninja Turtles. The TMNT x Melo line will feature t-shirts, hoodies, shorts,... Read More
With the Major League Soccer season underway stateside, Heineken is launching a brand new ad campaign to soak up soccer fever in the U.S. Their year-long "Soccer Is Here" message began with two 15-second spots that aired nationally on Sunday. New York City FC's David Villa is... Read More
Playing with a star-studded roster on the court may make it tough for Cleveland Cavaliers forward Kevin Love to grab the spotlight at times. As one of the most stylish players in the NBA however, that experience is not replicated off the court. Marketers have taken note of Love's way wi... Read More
Last week, Express teased their big announcement of a new brand ambassador all week. The man they selected to represent them is Chicago Cubs phenom Kris Bryant. The match of the clothing brand with the young Bryant makes for perfect synergy. All week, Express' Snapchat and In... Read More
Throughout the month of March, Orlando Magic center Nikola Vucevic and CenturyLink are running a special contest for fans. The #PrismTVAnywhere campaign is dropping clues on social media about locations for special watch parties and appearances. Fans who correctly guess the locations based... Read More
Houston Texans head coach Bill O'Brien has had great success in his coaching career. O'Brien shares his expertise this weekend as a keynote speaker at the Texas A&M Football Coaches Clinic. The clinic runs Friday and Saturday at the Texas A&M Hall of Champioons. O... Read More
While the Orlando City Soccer season kicks off on Sunday, this week star player Brek Shea took some time out to help Uber launch their latest service. Shea and his baby, Phoenix, were the first passengers in Orlando on the UberFamily service on Wednesday. UberFamily elminates th... Read More
While some may forget, Cheryl Miller was a pioneer in women's sports. Her illustrious college basktball career was honored this week with Miller being named Pac-12 Player of the Century by the conference. The voting body comprised of 61 people who are either media, Pac-12 staff, coaches... Read More
This week, Butler Universrity brought one of the most thoughtful sports commentators to their College of Communications Symposium. ESPN college basketball analyst Jay Bilas spoke on Wednesday from 12-2 p.m. at the Atherton Union's Reilly Room on campus. Bilas talked about hi... Read More