After a banner week at the Masters, 22-year-old Bryson DeChambeau is turning pro, starting at this weekend's RBC Heritage. With his decision comes the lucrative opportunity of endorsement deals. DeChambeau's first agreement is with Cobra Puma Golf. He will start his career pla... Read More
This weekend, women's basketball legend Tamika Catchings was in the place many consider the mecca of her sport. She had a pair of book signings in Knoxville, Tennessee. Catchings first appeared at LifeWay Christian Store on Saturday. On Sunday, she held a signing at the Wom... Read More
On Sunday and Monday, Mike Alstott hosted his annual charity event. Through the Mike Alstott Family Foundation, the Celebrity Outdoor Weekend took place in Clearwater Beach, Florida. This year's weekend was presented by Strategic Financial Partners. On Sunday, there was a di... Read More
Amazon enlisted the help of two NBA TV broadcasters to promote their hands-free home speaker Echo during the NCAA Tournament. Basketball greats Grant Hill and Steve Smith appeared in a successful ad campaign for Amazon Echo. The spot titled "Seven Steps" features Hill chastising S... Read More
AT&T used social media platforms to build brand awareness during this most recent NCAA Tournament. One of the stars of their campaign was no other than newly-minted Basketball Hall of Famer Shaquille O'Neal. The initiative drew over a million viewers on Snapchat alone. Twitter... Read More
There were several marketing campaigns that were successful being centered around this year's NCAA Tournament. One such iniatiive featured NBA legend Charles Barkley on behalf of Capital One. Capital One teamed Barkley with actor Samuel L. Jackson and director Spike Lee in the sp... Read More
On Saturday, longtime NFL cornerback Charles Tillman is heading back to where he started his legacy in football. Tillman will be promoting his book, "The Middle School Rules of Charles 'Peanut' Tillman: Real Life, Real Lessons, Real Inspiration", in Lafayette, Louisiana. &nbs... Read More
Next weekend, Dayton, Ohio's new Rip Rap Roadhouse is enlisting the help of the one of the state's all-time great sports stars for their grand opening. On Saturday, legendary Cincinnati Reds player Pete Rose will take part in the festivities. Events will begin with a $200... Read More
Under garmet company Jockey had a natural tie-in to San Diego Chargers running back Melvin Gordon when they made him their latest brand ambassador in January. He great up in Kenosha, Wisconsin where Jockey is headquartered. That made Kenosha a perfect place for Gordon to make his firs... Read More