Let Us Be Your Guide to Booking the Top Collegiate NIL Athletes in 2025

For over twenty-five years, Athlete Speakers has helped produce more than 10,000 successful events, assisting companies and organizations in securing professional athletes, coaches, and sports broadcasters for speaking engagements, appearances, virtual presentations, endorsements, and more. Since July 1, 2021, collegiate student-athletes can now benefit from their Name, Image, & Likeness (NIL).

These rising stars are not only chasing championships but also cultivating strong connections with their fans and community. From appearances to engaging sponsorship opportunities, our roster of student-athletes is poised to align with your vision and amplify your reach.

Here are a couple of examples of what we can deliver:

Paige Bueckers was a dynamic star for the UCONN Women’s Basketball team and the No. 1 overall pick in the 2025 WNBA Draft by the Dallas Wings. During her time in college, Athlete Speakers secured a partnership between Taco Bell and Bueckers to promote the brand through social media, appearances, and other marketing efforts. This was a marquee addition to her portfolio of at least 22 NIL partnerships she secured while suiting up for the Huskies. A brand she loved as a kid was now using her platform to elevate its message.

Connecting with a community and alumni base is at the core of what NIL delivers. These partnerships serve as a bridge for generations of fans to take notice of your cause or product, leveraging the relationships and equity that these athletes have built with their following. That is precisely what Dick’s Sporting Goods did, opening their new store at Polaris Fashion Place in Columbus, Ohio. They invited current Ohio State wide receiver and defending national champion Jeremiah Smith to join Buckeyes legend and two-time Heisman Trophy Winner Archie Griffin to their ribbon-cutting ceremony. The event generated immense foot traffic, offering autograph opportunities and door prizes.

Athletes and legends of this caliber are all possibilities for your next event/partnership, with proper planning and Athlete Speakers’ resources.

How do I choose the right athlete to appear at my engagement?

Consider your audience: Match the athlete whose sport, personality, or achievements resonate with the audience you’re targeting. Ensure you can leverage their social presence to amplify your brand’s reach and establish a genuine partnership with the athlete. Their popularity, local ties, or cultural significance are huge factors, as well as embodying a character that aligns with your brand or organization’s values.

Event type and vibe: Athletes are typically available for 1-2 hours and can conduct a simple meet-and-greet, Q&A session, sign university/sports team memorabilia, and make themselves available for photos.

Venue size and setup: Ensure a setting that is conducive to a safe and genuine interaction with your attendees, activating your desired outcome —whether it’s brand consideration, a purchase, or general presence.

Partnerships beyond a single event: Athletes are available to be the face of a campaign and help build your brand story. These types of alliances involve higher levels of collaboration and clearly outlined expectations regarding social media post frequency, engagement, and other notable aspects in good faith.

Investment level: Determine your budget early to narrow down options, as costs vary widely based on an athlete’s popularity, availability, and travel requirements.

How much does it cost to book an appearance for my event?

Costs depend on the athlete’s level of fame, event duration, location, and date. Additional fees may include travel, accommodations, and security. Athlete Speakers will work with you to maximize your investment and offer a roster of talent options to meet your needs.

How far in advance should I book an athlete’s appearance?

We recommend booking 2–3 months in advance for prominent athletes who are currently still in their collegiate playing career. Please note that scheduling may prove to be more difficult during the regular season, with training, academic commitments, and other bookings. Lower-profile or niche athletes may be available with 4–6 weeks’ notice. For campaign partnerships, the lead time may be even longer. Booking as early as possible allows for better availability and logistics planning. Put in an Online Booking Request NOW.

Unlock your event’s potential by bringing in Top Collegiate NIL Athletes as your keynote speaker! Don’t miss the opportunity to inspire your audience—Contact Athlete Speakers today for more information, or fill out our Online Booking Request Form. Let us leverage our 25 years of industry-leading experience to secure the perfect sports talent for your next event!