Many companies will be locked in an endorsement arms race in the lead-up to this summer's Olympics in Rio de Janeiro.  Australian telecommunications giant, Optus, already has a leg up when it comes to scoring major athlete brand endorsers.   They have made sprinter Usain Bolt the fa... Read More

Everyone knows how determined Maria Sharapova is on the tennis court, but there is similarly no quit in her off the court as well.  Sharapova started a personal gummy line, Sugarpova, in 2012 and now the brand is ready to expand.  According to Forbes, Sugarpova will now tackle the choco... Read More

Cleveland Cavaliers guard Matthew Dellavedova still remains a hit in his city after his tremendous 2015 playoff run.  The self-confessed coffee nut has partnered Cleveland Coffee to launch his own brand. "G'Day Mate" pays homage to Dellavedova's Australian roots. &nbsp... Read More

Hyun-soo Kim has not even played in a Major League Baseball game yet, but he has his first endorsement deal with an American company.  Under Armour has made reached an agreement with the Baltimore Orioles rookie. The sports apparel brand will provide Kim with cleats, batting gloves... Read More

Papa John's announced last week that they have gone into business with one of the biggest names in hockey.  The pizza maker signed a multi-year endorsement deal with Washington Capitals star Alex Ovechkin. They started the partnership off with The Ovechkin Wish Special.  Customers i... Read More

Playing for one of sport's marquee franchises can always give an athlete the leg up on the endorsement trail.  This is certainly the case for second-year Los Angeles Lakers forward Julius Randle. Randle has signed an endorsement deal with Mountain Dew.  He will pose in promotional m... Read More

Damian Lillard is having another successful season on the court and that has only heightened his momentum off of it.  Adidas released a new advertising campaign with Lillard this week. The Trail Blazers star point guard's spot is the latest in the "Creators Never Follow" series... Read More

Even in the midst of the NFL Playoffs, business off the field continues to move along.  This week, New England Patriots star Rob Gronkowski agreed to an endorsement deal with Oberto Beef Jerky. Oberto Beef Jerky also signed San Francisco Giants' outfielder Hunter Pence and extreme sports... Read More

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