As UFC star Ronda Rousey gears up for her return to the Octagon, she has agreed to a deal with a new endorsement partner. She is the newest brand ambassador for the hair products company, Pantene. Rousey will be featured in Pantene's "Don't Hate Me Because I'm Strong."... Read More
In addition to being a former world class tennis player, Boris Becker is an avid poker player. That makes him the perfect new brand ambassador for online poker house, partypoker. Becker is involved in several new promotions for the company, including their "Beat the Ace" contest.... Read More
Champion snowboarder Chloe Kim is quickly becoming a star. A new brand, K-Beauty leader Laneige, is now investing in her future by making her their newest brand ambassador. Kim is the company's first-ever North American brand ambassador. She is involved in their social media campaign, Y... Read More
Last spring, luxury brand Felio Siby agreed to an endorsement deal with top tennis player Tomas Berdych. Now, they are unveiling some of what they have been working on. This week, The Tomas Berdych Watch by Felio Siby was released. The watch serves as the crown jewel in Felio Siby's lin... Read More
There is no denying the marketability of tennis star Stan Wawrinka. London Capital Group is buying in as well, signing him to a four-year endorsement deal this week. As part of the deal, Wawrinka will wear the LCG logo on his shoulder panels in competition. He will also be... Read More
Manchester City striker Sergio Aguero has partnered with one of the top brands in the world. Nissan has brought him aboard as a global brand ambassador. Aguero will be part of a new ad campaign titled, "Engineers of Excitement." He will be featured in the spots with Re... Read More
NABUFIT is partnering with one of the top athletes in the world. Four-time Olympic gold medalist Mo Farah has been named brand ambassador for NABUFIT Global ApS. NABUFIT Global ApS is a new training program that gets input from top trainers, health gurus and professional sports star.... Read More
The Chinese sportswear leader ANTA is expanding their footprint. In an effort to boost business in the training and boxing markets, they have signed international boxing icon Manny Pacquiao to an endorsement deal. They held an event last Wednesday at the Wynn in Las Vegas to announce the pa... Read More